Pre-Marketing Your Home

As you prepare to sell your home, you want to devote some time to thinking about your potential buyers. With new homes listed everyday, home buyers have plenty of options.  The better we market your home, the more likely prospective buyers are to find it – and the faster you may have an offer on the table. So, all the aspects of the listing and showing must be in line to catch the prospect buyers.

Your home competes with other homes.  We will work very closely with you during the pre-marketing process, and below are a number of marketing tactics that we will want you to know are in play.

One Photo for Every Room:  Inside the home, you should take at least one photograph of every room. Though you may choose not to display every room in your listing, you may find some great images where you least expect. As you prepare to photograph the interior of your home, you should open all of the blinds or curtains and turn on lights in each room. You may also want to remove certain items – such as personal photos and undesirables like garbage cans – before taking photos. In the kitchen and dining room, consider placing floral arrangements on the table to add a peaceful atmosphere to the space. As you move room to room, focus on the most interesting aspects of each room – be it a large closet in a guest bedroom or a fireplace in the living room. When you are finished, the photos you have taken should represent all the best elements of your home.

A Picture is Worth 1,000 Words: One of the most important steps in marketing your home may be taking photographs. As many home buyers and real estate agents conduct their initial research online, a flattering collection of photos is helpful to include with your listing. Begin your photo shoot outside the home and try to snap pictures that highlight your home’s best features. As you want your home to be focus of all the photos, remove cars from the driveway and try to clear plants that block a view of your front door. Begin with photos of the entire property – cropping out the sidewalk and street – and move in to take close-up pictures of exterior features.

Say It With Signage: After we have placed your listing with photos on the MLS, we place the signage on the property. Our sign’s will include our agent’s name and contact information so that prospective buyers may speak directly to us about your home – who better to sell your home’s value and features than us?

Provide a Takeaway:  We create a full color brochure for your home that includes the best of the photos taken of your home. The brochure is a selling tool and fact sheet available inside and outside your home. This takeaway brochure will typically list the details of your home – number of bedrooms and bathrooms, square footage and lot size – and can also be used during open houses as a reminder to prospective buyers.

Consider Advertising Options:  Depending on how quickly you need to sell your home, there are a number of advertising options available to us.   Many homeowners choose to list their properties in local newspapers, typically in special weekend real estate sections. We may want to look at local real estate publications and check printing dates to see if your home is a good fit.  However, even more than print advertisements, the Internet features a world of opportunity for home sellers. Your property will be listed on numerous real estate  sites and databases that prospective home buyers check daily. We also use the Internet to publicize your open house and offer additional details that may not be conveyed by other media.

Plan An Open House: After we have completed your first round of marketing, we may want to schedule an open house.  Granting prospective buyers an opportunity to view your home in person is often one of the most important steps in selling a home. Prior to the open house, we will actively seek for prospective buyers.  If an interested buyer or agent is unable to visit your open house, we  arrange private tours to make sure all prospective buyers have a chance to see your home.

While there is certainly no guarantee that any specific marketing tactics will sell your home, we utilize the above mentioned tactics to help increase the odds of prospective buyers finding your home – and getting them to your front door is the first step in making the sale.


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